Passion. Fulfilment. endurAnce.
SOEFFKY is my surname, its relative uniqueness in the world allows me to use it interchangeably as a brand and my identity. In this discussion, when I refer to SOEFFKY, I am describing not only the name of the website, but the ethos behind its title. Here it represents me and my commitment as a furniture designer, continually making mindful choices that incorporate sustainable ideas into my creative process. I dont preach to have the best ethos or the greatest knowledge, I am just using a system that has worked for me and feel that sharing it can be mutually beneficial between creators, consumers and the environment.
This website has been designed specifically to make personally relatable, sustainable ideas more accessible to a wider audience. The idea of presenting an accessible set of guidelines is a direct evolution of previous research and findings from my past works in the Masters project. The following sections on this page give some more background in the thinkings behind this website as well as plans for the future and how my research has evolved and will continue to evolve over the coming years. I have designed a checklist of sustainable design principles I will implement into my future creative ventures and have simultaneously made these principles available on this websites for others to use. This is my idea of a sustainable system, one that reduces waste by improving the overall value of furniture beyond monetary cost. (Lacey 2009) Ultimately this website shows the individual that they have the power to make a positive difference for our environment (Taylor 1997) and gives them a means to do it.
The methods of my current and future research (Masters Project 1 & 2) is to apply the ‘The Principles’ on this website and explore them more deeply, creating fully resolved pieces of furniture as each final outcome. Each piece of furniture will be a unique, thoroughly thought out design that evokes deeper meaning and emotional depth whilst simultaneously providing a highly functional and physically durable composition. A simple brief is needed to begin framing the project, the final outcome will be critiqued around how far the initial idea can be pushed using ‘The Principles’ as an online tool. Simultaneously I plan to use, manage and maintain the website throughout the year, making improvements when necessary, reflecting on the usability and usefulness of an online tool throughout each Project.
CONTEXT
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CONTEXT *
The idea of ‘The Principles’ has been created as an evolution of ‘the guide book,’ initially conceived in a previous research proposal produced by myself in 2016; and since has been refined and updated from my ongoing lived experience as a craftsperson and a designer over the past decade.
“As the practical experimentation took place, it was clear that this research needed to be recorded and documented and easily accessible. This meant that other pieces of rentable furniture could be created by external sources with all the necessary criteria met. Furthermore artists who have work already made can use this research as a checklist to see if their works are appropriate to lease out. It was decided that an easy to follow ‘Design Guideline’ was to be created, which could be used as an educational tool to aid in designing and building rentable furniture.” (Soeffky 2016b)
Throughout this semester it has become increasingly clear that the best way to showcase such a guidebook, as ‘easily accessible’ as possible, is to make it viewable online. Publishing a website, with a downloadable pdf. for offline viewing, and broadcasting on social media means that everyone with access to a computer or mobile phone can find and use the guidebook as they want.
How did the guidelines originate back in 2016? Working as a furniture maker and learning about furniture waste and the ecological problems of waste in general (ABS 2013) I undertook a project ‘Exploring furniture suited towards a rental audience on a domestic scale.’ (Soeffky 2016a) This Project report can be found in The Principles section of this website. I directed my research into creating a system that would ideally help with the problem of ‘fast furniture’. (Jackson 2022)
By the end of the project I had reached a relatively successful and tangible outcome; The final finished piece of furniture was a television console and storage unit, exhibited in ‘Homeland: returning, remembering, reimagining’ (Cys & Lawrence 2016). However the more relevant outcome in the case of this writing, was this initial study in identifying and implementing key sustainable design principles to help shape the overall result of a furniture piece. The outcome was a success, which sparked the evolution to this website.
Upon further research into sustainable design principles I have reached a more hypothetical conclusion that the original ideas of designing for a rental audience only really cover some sustainable principles. Those principles are designing good quality durable furniture that should last physically for many years, with repairability and restorability in mind. My new research has brought forward other ideas of designing with emotional durability (Chapman 2015) and creating a narrative or personal connection (Norman 2003) that goes alongside the furniture's sturdy construction. This enables a piece of furniture to last both in the physical and mental. Creating ‘value beyond monetary cost’ (Lacey 2009.)
Here the original ideas of creating a guidebook for designing furniture for rental have metamorphosed into new thinking with a more generalised approach. Designing with narrative and in-depth decision making in addition to the original ideas, and bringing it all together on a vastly accessible platform.
The guide is presented as ‘The Principles’. Each principle acts a point on a checklist, designers are encouraged to navigate through each point and consider and reflect on how their work can grain greater meaning and impact. ‘The Principles’ is really a design tool, where the creator might identify design strengths and weaknesses, or discover previously overlooked sustainable outcomes. The tool is also here to help frame a design brief for potential future projects.
‘The Principles’ are organised systematically and are separated into different headings for straightforward navigation. This keeps each design commentary in its own category, giving the user an opportunity to single out and investigate the individual principle that interests them the most. Users are presented with eight different headings, one following the next and each message flows organically in the same order. There is no obligation to immediately implement every principle, but rather, the audience can test the ideas for themselves and make a decision on what works for them.
The principles are explained in a less formal, conversational way. I believe that this will be more accessible and approachable as the language is relatable and simple to understand. Each concept is subjective and opinion-based and highly influenced by my own practice as a furniture designer. I have underpinned my arguments from credible research with in-text referencing, but have drawn conclusions and set the precedents based on my own understanding and reflection. Click here for a Full list of References
This website is for EVERYONE. When I say everyone, I am referring to ‘CREATIVES’; The persons who are interested in exploring sustainably minded design principles for their own designs. ‘CREATORS’; Those makers who may want to embody these principles in their own projects and productions. Finally it is for ‘CREATIVE ENTHUSIASTS’; the ones who would like to have things made by creatives / creators and feel like they would like to gain a greater understanding behind their decision making. Everyone can use the website to inform and educate themselves, and feel better about their new or upcoming investments.
Although intended for a wider audience, ‘The Principles’ are also intended for me and my ongoing Masters Projects. Originally I was going to undertake further research and testing this semester, but that has been delayed until next year although I have decided to go ahead and make the website regardless. It is now published to be accessible for everyone and anyone. I do plan to be diligently interacting with The Principles, refining and further exploring the relevance and influence of each one in the immediate future and therefore they may change over time (but not until grading.) I also plan to use this website as a representation of myself as a designer and researcher, it is named after me afterall. Therefore when applying for grants, exhibitions, residencies and design competitions this website will be used as part of my application to represent myself and SOEFFKY the brand.
THE BRIEF:
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THE BRIEF: *
TESTING THE WEBSITE: Under usual circumstances, I imagine the principles on this website will often be used to aid in resolving a design brief, whether it be a private commission, a design competition or something in-between. As much as undertaking the former would be a real world test, these types of briefs can add complications outside of my control that don't necessarily line up with the Masters Project timeline. Therefore the most straightforward test is one administered by myself. This also conveniently avoids any conflict of interest or complexity in ethics and I don't need to use any external personal information.
I want to make a piece of furniture for a room in my house that is currently empty aside from a desk. It is an awkward shaped room that functions as a bit of a thoroughfare with tricky doorways and walkways. Day to day this room is used for study, bookwork and hobbies. It acts somewhat as a home office, but on occasion the room will also be used as a spare bedroom. Access to the room is through an unconventionally shaped doorway, and therefore doesn't fit large objects such as a sofa-bed. The room currently has no storage, and no soft furnishings and is yet to be painted. The piece of furniture will ideally work as a lounge/couch and also a bed, but has to be assembled in the room, and needs to not take up too much floorspace keeping the walkway clear.
In the upcoming Masters Project for 2025 I will be fulfilling this brief, making a piece of furniture using the Sustainable Design Principles on this website. I will be documenting the outcomes of the project and specifically identifying parts of the principles that were most useful when resolving the brief. The piece will be Concepted, Prototyped, Critiqued, Reviewed, Fabricated and Resolved by the end of the project. The progress of the project might go in a different direction but the final outcome will be a completed furniture piece and a new ‘Precedent’, which I will add to this website.
At this moment this website is a tool with the Masters Projects being an outcome. Over time the objective is to populate the ‘Precedents” part of the website with real world examples of its integrity as a design tool. Although in theory this is a relatively straightforward plan, the real challenge is being diligent and constantly reinventing myself as a designer. The quick access of this website hopefully will result in implementing constant refinement of my personal practice, so I as a designer can concentrate on innovation and fulfilment. The challenge is to create, but also to enjoy, to appreciate steps forward, but feel good about the journey. In the future I plan on organising an exhibition to showcase the outcomes of my Masters Projects, and other furniture outcomes that reflect the sustainable design principles found on this website.